Cannabis Marketing Archives

2 minute read

A $25.5M Opportunity: 23 Marijuana Brands Compete For New Jersey’s Budding Pre-Roll Market

May 2, 9:27 AM

The New Jersey cannabis market, boasting a 23% increase in overall cannabis revenue in the last quarter of 2023, is witnessing substantial growth, particularly in the pre-roll segment.

VRNOF

2 minute read

Landing In Florida’s Cannabis Market: Legal Adult-Use Marijuana Could Yield $874M In 2025

By Nicolas Jose Rodriguez

April 26, 5:54 PM

With the potential legalization of adult-use marijuana under Amendment 3, Florida's cannabis market is set for a significant transformation.

TCNNF

3 minute read

Rolling Into 4/20: What’s On Your Wishlist? Spark Sales & Delight With Our Curated Cannabis Market Picks

By Nicolas Jose Rodriguez

April 9, 10:29 AM

As the calendar flips to April, the anticipation for the 4/20 festivities begins to build, marking a day that has transcended its underground roots to become a significant event in the cannabis industry.

TLRY

3 minute read

Zara, H&M And Weed: Is There a Connection? Insights Into Fast Fashion And The Cannabis Industry

By Nicolas Jose Rodriguez

October 13, 5:13 PM

In a world where trends evolve faster than you can say "outdated," two industries have emerged as the epitome of adaptability: fast fashion and the cannabis industry.

ITX

3 minute read

The Rise Of The Northeastern Cannabis Market, Profitability And Inclusion At Benzinga Cannabis Capital Conference

By Nicolas Jose Rodriguez

September 28, 7:40 PM

As the Northeast U.S. cannabis market takes the lead in growth potential, questions arise on how the region can transform the industry playbook. Can collaboration between legacy operators and established companies pave the way for a thriving, profitable future?

ACRGF

4 minute read

Leafly’s Take: Cannabis Reclassification, Consumer Choices And The Budtender Connection

By Nicolas Jose Rodriguez

September 11, 7:59 AM

In an exclusive interview with Benzinga, Carlos Pinto, chief commercial officer (CCO) of Leafly Holdings Inc. (NASDAQ: LFLY) discussed the strategic shift the cannabis marketplace and education platform has undergone.

LFLY

2 minute read

Canadian Cannabis Flower Power: Who Are The Top Players? What Happened In Q2 2023?

By Nicolas Jose Rodriguez

August 29, 1:59 PM

Zuanic & Associates' recent report unveils the movers and shakers in the flower segment, shedding light on their market shares, pricing strategies and fortunes. The second quarter of 2023 saw some intriguing shifts in the sector.

CRON

3 minute read

A Visual Revolution In The Global Cannabis Market: Meet Matca Films, The Team Creating The Most Beautiful Weed Visuals

By Javier Hasse

June 13, 10:24 AM

In the throbbing heart of the flourishing cannabis industry, an unyielding force is driving transformative change.

GNLN

2 minute read

Maximizing Sales, Trulieve’s Gina Collins Unveils Tips On Understanding Cannabis Buyer Personas

By Nicolas Jose Rodriguez

February 2, 2:39 PM

After the overwhelming success of last year's event, the Benzinga Cannabis Capital Conference is returning to Miami beach April 11-12, 2023 with events simultaneously taking place on two stages at Miami Beach’s historic Fontaineb

2 minute read

Marketing Cannabis On Instagram And TikTok In 2022: Tips And Tricks To Make A Splash

By Nicolas Jose Rodriguez

August 26, 12:51 PM

Joey Brabo and Mitch Pfeifer are co-owners of Respect My Region (RMR,) a music, cannabis and media company that exploded onto the cannabis scene in 2018 with a viral post on Christmas Eve when a video featuring the California-based cannabis lawyers, the "Pot Brothers at Law," went viral on the company&r

Feed Tag: Cannabis Marketing