Best Buy Co. (NYSE:BBY) is preparing for a monumental launch of Microsoft Corp.’s (NASDAQ:MSFT) new AI-powered Copilot+ PCs, marking one of the most significant product debuts this year.
The initiative represents Best Buy’s most substantial training program in the past decade, encompassing a wide range of skills from sales to technical support.
Best Buy has collaborated with Microsoft and chipmaker Qualcomm Inc. (NASDAQ:QCOM) to develop training materials for over 30,000 employees.
These preparations are in full swing as Best Buy secures exclusive sales rights for over 40% of the models in the Copilot+ PC lineup, including high-demand OLED Surface Pro models, reported Bloomberg.
In addition to Microsoft’s products, Geek Squad technicians will conduct in-store demonstrations across hundreds of locations, showcasing not only Copilot+ PCs but also AI computers from other major brands such as Dell Technologies Inc. (NYSE:DELL) and Samsung Electronics Co Ltd. (OTC:SSNLF).
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This effort is to demystify AI technology for consumers and provide hands-on experiences.
The AI PCs feature advanced neural processing units designed to enhance tasks like chatbot operations and creative functions, transforming text into images.
Best Buy’s training also covers complex AI concepts such as TOPS (trillions of operations per certain period), crucial for measuring AI performance.
The launch is pivotal for Best Buy as it aims to reverse a trend of declining same-store sales over 10 consecutive quarters.
With the AI sector poised to drive significant retail growth, Best Buy is adapting its strategy to include cutting-edge products that attract tech-savvy consumers and stimulate market demand.
Price Action: BBY shares are trading higher by 1.60% at $92.74 at last check Tuesday.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo: Microsoft Surface Pro, Courtesy Microsoft
