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Celsius Holdings Downgraded – Bank of America Analyst Warns Lack of Differentiating Innovation, Cutthroat Competition

BofA Securities downgrades Celsius Holdings to Neutral, citing unexpected market share declines and heightened competition. Despite strong U.S. sales and potential, concerns arise about the impact of rival brands like Monster Beverage and Red Bull, posing challenges to Celsius' growth in 2024.

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