Yoshitsu Co., Ltd (“Yoshitsu” or the “Company”) (NASDAQ:TKLF), a retailer and wholesaler of Japanese beauty and health products, as well as sundry products and other products in Japan, today announced that the company plans to open direct-sale stores (the “Stores”) in the U.S. The Stores will be launched in five cities, including New York, Boston, Seattle, Las Vegas, and Los Angeles. Yoshitsu expects the opening of the Stores to bring about increased sales, and aspires to elevate the overall customer experience, and strengthen customer loyalty.
The Stores are expected to be pleasant places at which for customers may shop, with a diverse product portfolio featuring beauty products such as cosmetics and skin care, health products, including over-the-counter drugs and nutritional supplements, and sundry products such as home goods, and other products such as food and alcoholic beverages. The Stores will also be equipped with local warehouses to support their operations.
Mr. Mei Kanayama, the Principal Executive Officer of Yoshitsu, commented, “Launching our direct-sale Stores in the U.S. is a transformative step for Yoshitsu. By streamlining operations in-house in the U.S., we’re not just aiming to build closer ties with the U.S. market, but we are also seeking to enhance operational control to improve our service standards. We believe that the opening of the Stores will be instrumental in elevating our customers’ shopping experience, from their initial interaction to post-purchase support. With this approach, we anticipate being able to introduce premium products and services that truly resonate with our patrons in the U.S.”
