- D-Wave Quantum Inc. (NYSE:QBTS) shares are soaring on Thursday after inking a pact with Interpublic Group Of Companies, Inc. (NYSE:IPG).
- Under the deal, the companies will work together on quantum computing applications that fuel innovation in marketing investments, strategy, and marketing campaigns.
- Also Read: D-Wave Quantum’s AI/ML Commercialization Strategy Wins Analyst Conviction; Expects Continued Momentum
- IPG recently launched a pilot program with D-Wave to build marketing optimization equations for one of the company’s top 20 clients to optimize campaigns in a retail environment.
- “Breaking through to reach the right customer at the right time remains a difficult challenge given the vast number of variables to consider,” said Dr. Alan Baratz, CEO of D-Wave.
- “We’re excited to work with IPG to bring the power of quantum to advertising optimization, more efficiently harnessing a massive amount of data to create hyper-targeted campaigns that drive desired outcomes for brands,” he added.
- Price Action: QBTS shares are trading higher by 26.6% to $1.5961, while IPG shares are trading higher by 1.37% at $37.70 on the last check Thursday.
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