- Meta Platforms, Inc (NASDAQ:META) shares are trading up Wednesday since it shared plans on Tuesday to expand ads on Reels.
- Meta proposes to evolve its payout model based on the performance of creators’ public reels instead of the earnings of ads on their Reels.
- Meta also plans to test a similar program on Instagram soon.
- Read: WhatsApp Scrambles To Clear The Air After Elon Musk Says Meta’s Messaging Service ‘Cannot Be Trusted’
- A report last week suggested Meta expanding the integration of augmented reality into Reels Ads and Facebook Stories, enabling brands like Sephora and Tiffany & Co to tap the Gen Z audience at a recent event.
- Meta discussed how AI was improving its Reels monetization efficiency.
- CEO Mark Zuckerberg also shared that Meta’s plans for AI included chat experiences in WhatsApp and Messenger, visual creation tools for posts on Facebook and Instagram and ads, and video and multi-modal experiences over time.
- Price Action: META shares traded higher by 0.30% at $234.07 on the last check Wednesday.
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