During Apple Inc.’s (NASDAQ:AAPL) recent earnings call, CEO Tim Cook underscored the major role of artificial intelligence (AI) in the company’s products and future development.
Apple Insider reported that Cook pledged AI is not just a developmental stage for Apple, but is already an integral part of their products.
He stated, “We view AI and machine learning as fundamental technologies and they’re integral to virtually every product that we ship.”
The CEO further emphasized AI’s centrality to Apple’s developments, highlighting how it was at the core of features in the recently launched iOS 17, such as personal voice and live voicemail.
See Also: Apple Q4 Earnings Preview: All Eyes On iPhone 15
Addressing a question on an approximately $8 billion increase in R&D expenditure, Cook indicated that a significant portion was invested in AI and silicon, as well as products like Apple Vision Pro.
Many suspect that Apple’s ongoing investments in AI may lead to a more potent Siri, although no clear timeline or project has been officially announced yet.
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