Tim Cook Announces Apple Intelligence For iPhones, Calls It ‘Next Big Step:’ ‘Tremendously Excited’

Apple Inc. (NASDAQ:AAPL) took the wraps off its generative AI efforts for the first time ever, bringing these cutting-edge features to iPhones and iPads, calling it “Apple Intelligence.”

What Happened: At the ongoing Worldwide Developers Conference, or WWDC, Apple announced its AI-powered features integrated deep within the operating systems for iPhones, iPads, and Macs.

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Apple, known for building a relatively seamless experience across its portfolio, has added these AI features across apps like Messages, Mail, Calendar, and more.

Craig Federighi, Apple’s senior vice president of engineering, stressed another aspect of “Apple Intelligence” – its focus on privacy.

Federighi says users are in control of their data thanks to on-device processing. Despite requiring intensive data processing, Apple says its A17 Pro and M4 chips are powerful enough to be able to do this.

This is a developing story…

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