With initial euphoria around Meta Platforms Inc.’s (NASDAQ:META) Threads app waning, Mark Zuckerberg and Instagram head Adam Mosseri have said new hooks like a desktop version and direct messages are in the pipeline for the next phase of the X (earlier Twitter) clone.
What Happened: Meta’s Threads app has a few new features in the pipeline as Mosseri and his team put the anchor down as the X clone looks to stabilize and achieve feature parity after the rapid user addition in the first two weeks of its launch.
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Among these features are a desktop version of Threads and the ability to search posts and replies, said Zuckerberg in an internal company town hall, according to Reuters.
Instagram head Mosseri, too, is gearing up for the next phase of Threads, showing that the company is serious about competing with X. In an interview with The Washington Post, Mosseri said a slew of new features are in the pipeline, including the ability to send direct messages.
Some of the priorities for the Threads team are “helping users build their lists of people to follow, improving the algorithms that decide what users see, giving users a way to see posts only from people they follow, and figuring out how to let people message each other,” Mosseri said.
Users Leaving Threads Is ‘Normal’: Zuckerberg also revealed for the first time that more than half the users have left Threads. The X clone hit the 100 million users milestone within five days of its launch on July 10, making it the fastest-growing consumer app in history. However, according to a tracker, in the 21 days since then, it has added only 19 million users.
This significant drop off in growth is “normal”, Zuckerberg said in the town hall to reassure Meta staff.
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