SAN FRANCISCO, Oct. 03, 2022 (GLOBE NEWSWIRE) — Today in celebration of National Consignment Day, The RealReal – the world’s largest online marketplace for authenticated, resale luxury goods – announces A Circular Partnership with global luxury accessories brand Jimmy Choo, who will for the first time offer resale to Jimmy Choo clients from October 6. In a collective effort to increase awareness and adoption of the circular economy, this partnership enables Jimmy Choo clients to easily consign their pre-loved luxury items through The RealReal. Qualifying consignors will also receive a complimentary styling experience with Jimmy Choo.
“For more than a decade, we’ve been committed to driving the adoption of resale and position circularity as a key solution to the fashion waste crisis. We know that recirculating just 1 in 5 items would help put fashion on track to achieve the 1.5-degree pathway laid out by the Paris Climate Accord, but the biggest hindrance to circularity is awareness. This partnership with Jimmy Choo raises circularity awareness by offering luxury consignment services to their sizable loyal customer base, reinforcing the company’s environmental commitments. We’re honored to be joining forces and generating tremendous impact with such a globally distinguished fashion house,” explains Allison Sommer, The RealReal’s Vice President of Public Affairs and Business Development.
A Circular Partnership will provide a seamless experience for Jimmy Choo clients engaging with resale and consignment items from Jimmy Choo that meet The RealReal’s condition and authenticity standards. Clients can visit Jimmy Choo or The RealReal’s website to submit their consignment and The RealReal will do all the heavy lifting from there – from taking possession of the item and authenticating it, to photographing, pricing and listing the piece. Once an item is authenticated, first-time consignors will also receive an exclusive invitation to book an in-store or virtual one-to-one VIP styling session with a member of the Jimmy Choo styling team.
“Our partnership with The RealReal reinforces our commitment to the circular economy in addition to our established repair service. The partnership allows us to champion resale by offering our clients an opportunity to give their luxury items a second life. This partnership ties back to the goals we are committed to in our sustainability manifesto.” Says Hannah Colman, Jimmy Choo CEO
To learn more about The RealReal’s partnership with Jimmy Choo, please visit TheRealReal.com/Jimmy-Choo.
