Smurfs brand and characters to be featured on
SRM’s Patented “Sip With Me” Drinkware Product Lines
JUPITER, FL, Oct. 10, 2023 (GLOBE NEWSWIRE) — SRM Entertainment, Inc. (NASDAQ:SRM)(the “Company” or “SRM Entertainment”), today announced that the Company has signed an agreement to extend the Smurfs multi-year licensing agreement with LAFIG Belgium for use of the Smurfs brand name and characters to be featured on SRM’s patented Sip With Me line of children’s hydration drinkware and table-top products through December 2025. SRM Entertainment’s patented Sip with Me® children’s cups which feature Smurfs franchise characters will be sold online and at retail stores throughout the country.
Through the license agreement, SRM developed a line of patented Sip with Me® double drinking straw tumblers. The Sip with Me® Smurf products are expected to launch at retailers prior to the all-new Smurfs film scheduled to hit theaters in February 2025.
Created by Belgian artist Peyo, Smurfs has captivated the hearts of families all over the world with its colorful characters and optimistic message. The vibrant and joyful animated Smurfs franchise, teeming with blue characters and comedic adventures, has become a family entertainment brand known worldwide.
“The timing is perfect for SRM with the new Smurfs movie featuring pop superstar Rihanna as the voice for Smurfette. Our Sip with Me drink cups featuring the Smurf characters should be able to capitalize on the brand’s enormous reach” said Rich Miller, CEO of SRM Entertainment.
This licensing agreement builds on SRM Entertainment’s drive to expand licensing partnerships for its hydration and table-top products, including its patented double drinking straw Sip with Me tumblers and other products.​​
