Smart for Life, Inc. (NASDAQ:SMFL) (“Smart for Life” or the “Company”), Smart for Life, Inc. (NASDAQ:SMFL) (“Smart for Life” or the “Company”), a high growth global leader in the Health & Wellness sector marketing and manufacturing nutritional foods and supplements worldwide, today announced that its wholly owned subsidiary Ceautamed Worldwide LLC, has expanded their distribution with Vitacost.com, a leading online retailer of health and wellness products and wholly owned subsidiary of The Kroger Co.
Vitacost.com is distributing the Company’s proprietary Greens First products on its online platform. Vitacost.com health and wellness products include dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. In August 2014, Vitacost.com, Inc. completed its merger with The Kroger Co. Vitacost.com, Inc. now operates as a wholly owned subsidiary of The Kroger Co.
“We are excited for our additional Greens First products that have been selected by Vitacost.com and will be featured on their online storefront,” stated Darren Minton, Chief Executive Officer of Smart for Life. “Vitacost.com has been in business for over 25 years and is a leading online retailer of health and wellness products, including dietary supplements. We are focused on accelerating our omnichannel sales distribution strategy and we expect continued growth in health and wellness stores and traditional big-box retailers, such as Kroger, in addition to our e-commerce strategy.”
Ryan Benson, Ceautamed’s CEO, remarked, “We are pleased to add another 19 products under the Greens First line to Vitacost.com. Greens First products are specifically designed to help support proper pH balance, provide essential antioxidants, phytonutrients, superfoods, and so much more. It’s all about providing your body with the highest quality, nutrient-dense products that are convenient and easy to use to help you stay healthy, active, and energetic. Our products help to balance, support, and nourish your whole body. Most importantly, you get all these health benefits with the added benefit of great taste. I encourage anyone interested to visit Vitacost.com and test our products for yourselves.”
