Stingray and Singing Machine partner to debut major new automotive capabilities at CES 2024
Fort Lauderdale, FL, Jan. 08, 2024 (GLOBE NEWSWIRE) — The Singing Machine Company, Inc. (“Singing Machine”) (NASDAQ: MICS) – the worldwide leader in consumer karaoke products, today announced a major new milestone in its partnership with leading music, media and technology company Stingray (TSX:RAY, RAY.B))))), to launch the next-generation karaoke experience for use in the automotive space. Singing Machine will be debuting the automotive karaoke experience at the Consumer Electronics Show in Las Vegas from January 9-12, 2024 by appointment only.
As one of the world’s largest music technology companies, Singing Machine’s strategic partner Stingray announced a major innovation to its automotive karaoke app. The upgraded application now includes vocal scoring and gamification features on its entire 100,000+ karaoke song catalog. Singing Machine has partnered with Stingray to support the new features with a fully integrated in-car karaoke microphone with built-in pitch detection. The Singing Machine automotive microphone will also include unique vocal enhancements such as “live” pitch correction, vocal effects and anti-howling.
“We’re thrilled to expand and enhance our relationship with Stingray, our key strategic partner and second largest shareholder,” said Gary Atkinson, CEO of Singing Machine. “We view this as a compelling new growth opportunity for our team. The in-car karaoke segment is one of the fastest growing subsets of the karaoke industry today. We’re excited to be part of this break-through innovation to help unlock Stingray’s new gaming and scoring features through our microphone technology and real-time pitch detection.”
With the updated in-car karaoke system, passengers will enjoy real-time vocal scoring feedback that analyzes their voice and scores their performance with adaptive feedback and engaging visual cues. Passengers will also enjoy a fun, safe karaoke experience, powered by Stingray’s massive 100,000 song catalog which is browsable by title, artist, lyrics or genre, in more than 25 languages. With the Passenger App, karaoke fans can queue up to 100 songs and get synced lyrics on their connected mobile device when a car is in motion.
“We understand the desire among drivers for new in-car entertainment experiences. Karaoke is the perfect product to demonstrate high-fidelity audio and video experiences available for electric and next-generation vehicles today,” said Eric Boyko, President, Co-founder, and CEO of Stingray. “We’re excited to continue to partner with Singing Machine to bring this new solution to the automotive market while expanding our brand presence worldwide.
Users can also tailor their experience further by skipping, rewinding and fast-forwarding songs, toggling background videos on or off, and singing along with or without lead vocals. With new songs added monthly and ready-to-sing party mixes, singing fans now have everything they need to experience the best road trips possible.
In-Car Product Features:
- Professional wireless karaoke microphones capable of customization and integration with OEM automotive brands.
- Stingray’s Automotive Karaoke App includes more than 100,000 licensed songs – from today’s top charting artists to yesterday’s legends, in all the most popular genres – including pop, rock, country, R&B, hip-hop, rap, K-Pop, Disney and more!
- Compete against friends or learn to become a better singer with real-time vocal scoring technology with adaptive visual feedback to score performances.
- Safety first – While parked, passengers can scroll lyrics on the infotainment screen to help sing along to their favorite song, whether they’re the driver or front-seat passenger. When the vehicle is in motion, scrolling lyrics are synched on mobile devices via the Passenger App(TM) by scanning the QR code on the infotainment screen.
- Singing Machine’s proprietary PitchLab(TM) vocal effect technology which includes real-time pitch detection, studio-quality “live” pitch-correction and vocal enhancements.
- A flexible hardware platform which allows for future karaoke functionality.
Click here for karaoke gamification product images
