NovaBay® Pharmaceuticals, Inc. (NYSE:NBY), a company developing and commercializing high-quality eyecare, skincare and wound care products, announces the launch of two new promotional programs for ophthalmologists and optometrists who help their patients manage the symptoms of chronic dry eye with Avenova®-branded products. Through the new Avenova Loyalty Program and Avenova Affiliate Program, top Avenova eyecare professionals will have access to special promotions specifically designed to increase the awareness of the full suite of Avenova products.
“We have thousands of eye care professionals who recommend, prescribe, and sell our Avenova spray on a daily basis. These new promotional programs are meant to reward those top doctors and also raise awareness around our other products such as warm eye compress, i-chek, lubricating drops and oral supplements. Avenova spray is the No. 1 doctor-recommended lid and lash cleanser and we are delighted to offer these partnership opportunities to grow this important sales channel,” said Justin Hall, CEO of NovaBay Pharmaceuticals.
“We regularly hear from eyecare professionals that dry eye is a major concern for many of their patients and the use of Avenova spray can help manage the bothersome symptoms related to this condition,” he added. “We asked our ophthalmologist and optometrist advisory boards how NovaBay can best serve those patients, with the result being these new Avenova programs.”
Manufactured in the U.S., Avenova spray is formulated with NovaBay’s patented, proprietary, stable and pure form of hypochlorous acid. It is clinically proven to kill a broad spectrum of bacteria to help relieve the symptoms of bacterial dry eye, yet is non-irritating and completely safe for regular use. As dry eye is a complex condition, NovaBay offers a full portfolio of scientifically developed, best-in-class products for each step of the standard treatment regimen, including the Avenova Eye Health Support antioxidant-rich oral supplement, Avenova Lubricating Eye Drops for instant relief, Avenova Warm Eye Compress to soothe the eyes and the i-Chek by Avenova to monitor physical eyelid health. All Avenova products are available directly to consumers through online distribution channels such as Amazon and Avenova.com.
Ophthalmologists and optometrists interested in learning more about the new Avenova Loyalty and Affiliate Programs should email sales@novabay.com or call 510-899-8841.
