- Meta Platforms, Inc’s (NASDAQ:META) AI Sandbox is testing generative AI capabilities for advertisers to improve the performance of ads for businesses.
- The AI Sandbox will be its testing playground for early versions of new tools and features, including generative AI-powered ad tools.
- Meta also launched new Meta Advantage features helping advertisers leverage AI quicker, giving them more flexibility in the creative they use and helping them measure what’s working.
- The Mark Zuckerberg-led company is building tools like text variation, background generation, and image outcropping to make an ad’s text more engaging or improve parts of its creativity.
- Meta has tapped a small group of advertisers to gather feedback for better productivity quickly.
- It proposes to expand access to more advertisers from July with plans to add some of these features into its products later this year.
- Last week, Meta disclosed expanding the integration of augmented reality into Reels Ads and Facebook Stories and leveraging AI technology to improve ads ranking.
- Price Action: META shares traded higher by 0.38% at $236.71 on the last check.
Khiron Completes First Phase Of Business Optimization, Reduces Total Direct Labor Headcount By More Than 70% In Its Colombia SAS Subsidiary
Khiron Life Sciences Corp. (OTCQX: KHRNF) (TSXV:KHRN) (FSE:A2JMZC) completed its first phase of business optimization in Colombia, to focus on its high-margin B2C business model, centered around its clinic operations.
