Affirming the magnetic appeal of “The Messi Effect,” the collaboration between Major League Soccer (MLS) Season Pass and Apple Inc. (NASDAQ:AAPL) has yielded a twofold surge in subscribers following Lionel Messi’s momentous entry into Inter Miami after he departed from Paris Saint-Germain.
What Happened: The partnership between MLS Season Pass and Apple has triggered an astounding surge in subscribers, driven by what is now commonly called “The Messi Effect.”
Since Messi’s debut on July 21 in a Leagues Cup showdown against Cruz Azul, the MLS streaming service has witnessed an impressive uptick in viewership.
See Also: Want To Invest In Lionel Messi’s MLS Success? There’s A New Way To Get A Stake In Inter Miami
This surge might not be confined to just numbers.
Spanish-language viewership on MLS Season Pass via Apple TV has reportedly skyrocketed, with over 50% of viewers tuning in for Messi’s matches.
On Thursday, Apple CEO Tim Cook also encouraged fans to catch Messi and his magic through MLS Season Pass on AppleTV.
Why It’s Important: In his first four games with Inter Miami, Messi scored seven goals and helped the team advance to the quarterfinals of the Leagues Cup.
With the illustrious Ballon d’Or laureate now spearheading the premier league’s representation, American soccer is poised for a momentous upswing, especially with the forthcoming 2026 World Cup scheduled across the U.S., Canada, and Mexico.
Image source – Shutterstock
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