- Morgan Stanley analyst Erik Woodring maintains Apple Inc (NASDAQ:AAPL) with an Overweight, raising the price target from $185 to $190.
- Woodring highlights that after several years of buildup, Apple is set to unveil its first new hardware category since 2016 – the much-anticipated “Reality Pro” AR/VR headset – at WWDC 2023, alongside other updates such as a new M2-powered MacBook Air and software upgrades to iOS, iPadOS, MacOS, and WatchOS.
- Longer-term, he anticipates the combination of technological improvements, new use cases, and lower price points can drive the AR/VR headset TAM to $100 billion by 2030 and over $500 billion by 2037, implying AR/VR could become the next major ($20 billion+) standalone compute platform for Apple.
- It’s still early days, but he thinks that this long-term growth potential and that Apple will likely be the market-leading vendor in mixed-reality headsets could make WWDC a more significant stock catalyst this year.
- Jefferies analyst Andrew Uerkwitz maintains Apple with a Buy and raises the price target from $195 to $210.
- Price Action: AAPL shares traded higher by 0.35% at $180.68 on the last check Friday.
- Photo via Wikimedia Commons
Xcel Brands Announces Strategic Licensing Partnership With One Jeanswear Group; Under New Agreement, OJG Will Produce Apparel Items For C. Wonder By Christian Siriano
Under new agreement, OJG will produce apparel items for C. Wonder by Christian Siriano
Xcel Brands, Inc. (NASDAQ:XELB), a media and consumer products company with billions of dollars in retail sales through livestream
