International Business Machines Corporation (NYSE:IBM) plans to expand its longstanding partnership with Adobe Inc. (NASDAQ:ADBE) to accelerate content supply chains.
The company will implement next-generation AI, including Adobe Sensei GenAI services, Adobe Firefly (currently in beta), and Adobe’s generative AI models.
IBM Consulting is launching a new portfolio of Adobe consulting services to digitally re-invent customer interactions, the company said.
Also Read: Adobe Brings Image-Creating AI Tools Firefly And Express To Enterprises To Cater To Content Creation Demand
“By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity,” said Matt Candy, global managing partner, IBM iX Customer & Experience Transformation, IBM Consulting.
Adobe’s enterprise customers will have access to IBM Consulting experts, including 21,000 data, AI and experience consultants.
Price Action: IBM shares are trading lower by 0.83% to $136.34 on the last check Tuesday.
