-Reuters
Disney’s ‘AI Magic’ on Advertising – Will It Be A Boost For Disney+ and Hulu?
Walt Disney Co uses AI to create Disney's Magic Words, an advertising tool for Disney+ and Hulu. Global ad giants are beta testing it. DIS invests in streaming tech due to decline in traditional ad revenue. First-quarter revenue of $23.5B was flat. DIS shares down 1.96% at $108.38 on Friday.