- Meta Platforms, Inc (NASDAQ:META) expanded the integration of augmented reality into Reels Ads and Facebook Stories, enabling brands like Sephora and Tiffany & Co to tap the Gen Z audience.
- Meta intensified its rivalry with Snap Inc (NYSE: SNAP) through the move that had successfully integrated the capabilities.
- It added features to make Reels Ads more interactive, including a test of a more prominent button with additional advertiser information on Facebook and Instagram Reels ads, TechCrunch reports.
- Meta will now allow Facebook users to pause a video ad and preview the link, driving higher click-through rates for Reels Ads.
- Reels proposes new multi-destination product ads helping users swipe through multiple product images without leaving the Reel they were watching.
- Meta also shared leveraging AI technology to improve ads ranking.
- Nicola Mendelsohn, Meta’s head of Global Business Group, said that Meta’s investments were “already paying off, especially with Meta Advantage. He promised more product updates and AI announcements in the coming weeks.
- Meta discussed how AI was improving its Reels monetization efficiency.
- CEO Mark Zuckerberg also shared that Meta’s plans for AI included chat experiences in WhatsApp and Messenger, visual creation tools for posts on Facebook and Instagram and ads, and video and multi-modal experiences over time.
- Price Action: META shares traded higher by 0.06% at $233.67 on the last check Friday.
Sangamo Therapeutics Q3 EPS $(0.34) Beats $(0.35) Estimate, Sales $26.46M Miss $26.59M Estimate
Sangamo Therapeutics (NASDAQ:SGMO) reported quarterly losses of $(0.34) per share which beat the analyst consensus estimate of $(0.35) by 2.86 percent. This is a 3.03 percent decrease over losses of $(0.33) per share
