Data Storage Corporation (NASDAQ:DTST) (“DSC” and the “Company”), a provider of diverse business continuity solutions for disaster-recovery, cloud infrastructure, cyber-security, and IT services, today announced that it has launched a strategic sales and marketing initiative designed to capitalize on the growing demand for its products and services.
“We are excited to launch this new sales and marketing initiative as we are witnessing a growing demand for our solutions that we intend to capitalize on,” commented Chuck Piluso, CEO of Data Storage Corporation. “As part of our strategy, we have hired multiple new sales representatives who are dedicated to driving and securing new clients, allowing us to capitalize on our effective lead generation program underway, as well as progress discussions with potential clients on our nurture list. In addition, and equally important, is our new Major Accounts program. This program is focused on increasing our penetration within existing enterprise and middle-market accounts, in order to take advantage of up-selling and cross-selling opportunities. We believe these strategic initiatives will allow us to secure additional high-margin subscription-based contracts with high-profile clients across various industries. We look forward to realizing the benefits from these hires and new programs, which we believe will further enhance our growth.”
