– CNBC
E.l.f. Beauty Advances Digital Strategy With App For Apple’s Vision Pro, CEO Says Business Has ‘Never Been Stronger’
E.l.f. Beauty's newest digital experience is the "your best e.l.f." app for the Apple Vision Pro headset. E.l.f. describes the app as a "spatial experience" where users engage with "playful, inspirational environments that contextualize an assortment of 3D e.l.f. Products." Users can also purchase products within the app via Apple Pay.
