Boxed, Inc. (NYSE:BOXD, BOXD WS))))) (“Boxed” or the “Company”), an online platform which sells household consumables in bulk and licenses its e-commerce software through its Spresso Software and Services Division, and AEON CO LTD (“AEON”), one of the largest retailers in Asia, today announced a definitive agreement to launch Boxed’s end-to-end software and services platform in the Vietnamese market with AEON’s affiliate, AEON Vietnam Company Limited.
In July, the Companies had signed a Memorandum of Understanding to expand their partnership beyond Malaysia, where AEON is utilizing Boxed’s proprietary e-commerce technology to power its digital capabilities. With the announcement of this definitive agreement, Boxed has officially begun deploying its Spresso technology platform with AEON Vietnam, with an initial launch expected in the coming months. Boxed’s proprietary software and services will be critical in supporting AEON’s initiatives in developing its e-commerce and omnichannel capabilities throughout Vietnam.
“We are excited to build on the execution of our proprietary software & services platform by expanding our partnership with AEON into Vietnam,” said Jared Yaman, Co-founder and COO of Boxed. “This will be our first implementation not in English, further demonstrating our ability to execute in international markets.”
In addition to Malaysia, and now Vietnam, Boxed and AEON will continue to explore partnerships and opportunities throughout Southeast Asia.
“AEON has been a great partner for us in Malaysia, and we are beyond excited to replicate our e-commerce synergy in such a dynamic, growing economy as Vietnam, and potentially other strategic markets in the near future,” said Chieh Huang, CEO of Boxed.
