- The Cream That Can is a direct-to-consumer ad highlighting that clear skin is possible with ZORYVE
- ZORYVE is a once-daily, steroid-free cream for individuals with plaque psoriasis 12 years and above that can be used for long-term treatment across all affected areas of the body
- ZORYVE is included on all three of the largest pharmacy benefit managers in the United States, providing access to 80% of covered commercial lives without a prior authorization
WESTLAKE VILLAGE, Calif., Aug. 29, 2023 (GLOBE NEWSWIRE) — Arcutis Biotherapeutics, Inc. (NASDAQ:ARQT), an early commercial-stage biopharmaceutical company focused on developing meaningful innovations in immuno-dermatology, today announced the launch of The Cream That Can, the first commercial direct-to-consumer ad for ZORYVE® (roflumilast) cream 0.3% for the treatment of plaque psoriasis, including intertriginous psoriasis in adults and adolescents. The Cream That Can campaign invites individuals with psoriasis to reimagine a steroid-free cream for their psoriasis.
Approximately 90% of people with plaque psoriasis are being treated with topical treatments, with topical steroids considered the first-line treatment option. Many topical treatments such as high potency steroids have limitations that force patients and their dermatologists to evaluate and make trade-offs between efficacy, tolerability, and long-term use. The campaign aims to strip the complexity out of topical management and leave individuals to imagine what it would be like to have a steroid-free treatment that could help clear skin.
“The Cream That Can helps make clear skin the hero. No matter where plaque psoriasis may appear on the skin, whether in hard-to-treat areas like knees and elbows, or sensitive areas like the face and skin folds, ZORYVE is the cream that can help,” said Ayisha Jeter, interim Chief Commercial Officer. “Now that more than 130 million commercial patients have access to ZORYVE, over 90% of them without a prior authorization, and many physicians have personal experience using ZORYVE, we believe the time is right to build broader awareness of ZORYVE with consumers.”
The Cream That Can ad will air across many of the top on-demand video streaming platforms.
ZORYVE, a once-daily, steroid-free phosphodiesterase-4 (PDE4) inhibitor cream, provides rapid clearance, as early as Week 2 or 4, for both hard-to-treat areas, such as knees and elbows, as well as sensitive areas, such as the face, intertriginous areas, and genitalia.
In pivotal clinical studies for plaque psoriasis, approximately 40% of 576 adults and adolescents treated with ZORYVE achieved significantly clearer skin at eight weeks, compared to only 6% of 305 individuals treated with a cream not containing the active ingredient. Individuals applied ZORYVE once per day to treat mild to severe plaque psoriasis—with affected areas including the elbows, knees, face, intertriginous areas, and genitals.
ZORYVE is available by prescription only. For more information about ZORYVE visit zoryve.com.
About ZORYVE®
ZORYVE (roflumilast) cream 0.3% is indicated for topical treatment of plaque psoriasis, including intertriginous areas, in patients 12 years of age and older.
ZORYVE is for topical use only and not for ophthalmic, oral, or intravaginal use.
