- Apple Inc (NASDAQ:AAPL) ramped up testing of M3 chips to win back customers for the MacBook lineup.
- The iPhone maker has begun putting next-generation Macs with the M3 chips through their paces, testing them with third-party apps to ensure compatibility with its software ecosystem, Bloomberg reports.
- Apple made the move despite being yet to mark the debut of its next set of Macs with M2 chips.
- Also Read: Apple Races Against Time: High-Stakes Launch of $3000 Mixed-Reality Headset Amid Intense Competition
- Apple’s Mac business suffered a 31% sales decline last quarter, missing analyst estimates.
- Reportedly, at least one version of the M3 in trialing has 12 CPU cores, 18 graphics cores, and 36 gigabytes of memory.
- The CPU, the chip’s central processor, comprises six high-performance cores that handle the most intensive tasks and six efficiency cores that kick in for operations that need less power.
- Apple would switch to the 3-nanometer manufacturing process with its M3 line.
- It will likely launch Macs with M3 chips toward the end of 2023 or early 2024. At the same time, the first 15-inch MacBook Air with an M2 chip will likely arrive this summer.
- Reportedly, Apple is working on M3-based iMacs, high-end and low-end MacBook Pros, and MacBook Airs.
- Price Action: AAPL shares traded higher by 0.39% at $173.25 premarket on the last check Friday.
- Photo via Company
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