- Amazon.com Inc (NASDAQ:AMZN) announced a contactless gadget that can monitor people’s sleep.
- The online retailer said its $139.99 sleep gadget, dubbed Halo Rise, tracks room temperature, humidity, and light, plus the breathing patterns of the person closest to it.
- Advanced machine learning and sensor technology provide highly accurate ambient analysis of sleep patterns.
- The device can personalize a person’s bedtime and morning routines when paired with Alexa.
- Like Apple Inc (NASDAQ:AAPL) and Alphabet Inc’s (NASDAQ:GOOGL) Google, Amazon has invested in consumer health-tracking technology.
- Reuters reported that the companies have sometimes drawn regulatory scrutiny for sensitive information it aimed to collect, like body fat percentage via its fitness wristband Halo.
- The Halo Rise is not a medical device and not FDA-approved, the report noted.
- The sleep device will encrypt health data and has no camera or microphone.
- The device has an option to manually put it into Standby mode, which turns off the sensor technology that tracks sleep.
- Price Action: AMZN shares are down 1.34% at $116.43 during the premarket session on the last check Thursday.
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