The Distributor Will Cover Five Michigan Counties with a Population of More Than 4.4 Million
The Alkaline Water Company Inc. (CSE:WTER) (the “Company”), the country’s largest independent alkaline water company and the Clean Beverage® company, announced today that Alkaline88® has partnered with Intrastate Distributors Inc. (“IDI”) as a direct-store-delivery partner (“DSD”) to market, sell, and distribute Alkaline88products throughout five Michigan counties—Wayne, Monroe, Macomb, Oakland, and Washtenaw.
“Convenience stores continue to be a strong growth channel for Alkaline88® sales, and we’re looking forward to our partnership with IDI in Michigan to help us continue to grow and gain market share there,” said Frank Lazaran, President and CEO of The Alkaline Water Company. “IDI has forty years of history in southeast Michigan, where they serve thousands of clients, making them an ideal DSD partner to distribute Alkaline88 in the region. Convenience store sales of our products more than doubled in 2022 over the previous year and, with good partners like IDI, we still expect to see significant upside going forward.”
