Citi analyst Atif Malik flagged Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google’s Pixel 8 implications on Apple Inc (NASDAQ: AAPL) iPhone.
Google launched its high-end Pixel 8 series powered by the new Tensor G3.
Major upgrades include a 50MP primary camera for both models, a brighter display that could reach 2,400 nits for 8 Pro, and AI software features in photos/videos.
Pixel 8 Pro also has a temperature sensor and is waiting for FDA approval for body temperature readings.
Pixel 8/Pro’s starting price increased by $100 to $699/$999 now.
As a comparison, Apple iPhone 15/Pro starts at $799/$999.
While the Pixel use case is mainly restricted to users preferring better cameras, it has a market share of less than 1% and is not a real threat to Apple’s iPhones.
The analyst believes the use of AI/Gen AI features like the ability to screen spam calls + new assistant with Bard coming soon could make Apple introduce its suite of ML/AI software features sooner than later.
Price Action: AAPL shares traded higher by 1.72% at $177.92 on the last check Friday.
