Amazon’s New AI Assistant Rufus Sparks Debate – Will It Impact Advertising Revenue?
Amazon.com Inc (NASDAQ: AMZN) has introduced a new artificial intelligence assistant, Rufus, to assist shoppers with product-related questions. Rufus will likely guide users to products that best suit their needs. However, this move raises concerns about Amazon's history of promoting products that benefit the company due to higher profitability or advertising support.