Many analysts and Tesla investors believe that advertising could benefit Tesla, which currently relies heavily on direct sales through its website and showrooms.
The company's president and chief engineering officer, Srini Tallapragada, sent an email to his direct reports, stating that those who do not achieve the "ranger" rank on the company's internal training platform could miss out on stock grants and bonus payments.
Elon Musk's alleged partying and drug use with Tesla board members might be causing discomfort among investors, but these issues are overshadowing more significant execution problems at the company, according to a long-time Tesla shareholder.