Netflix's focus on advertising could be paying off according to an analyst. An update on users, new advertising partners and NFL games are catalysts to support the advertising growth.
Oppenheimer analyst reiterated Outperform rating on Netflix with price target of $725. Netflix showcased robust content slate, ad partnerships, & upcoming ad platform launch. Ad revenue ramp may take time. Other analysts maintained Neutral/Sell ratings.
The Trade Desk is experiencing a surge in its shares Thursday afternoon following a significant development in the advertising technology landscape. The catalyst behind the move appears to be the recent announcement made by Netflix Inc (NASDAQ:NFLX) regarding its plans to launch an in-house advertising technology platform by the end of 2025.