Surpassing eBay, Chinese e-commerce giant Temu, part of PDD Holdings (NASDAQ
), now attracts more repeat U.S. shoppers, with 34% shopping monthly compared to eBay's 29%. Temu's aggressive marketing strategies, including Super Bowl ads, have significantly boosted its U.S. market presence.
Alibaba Group Holding is prioritizing long-term growth over near-term profits. However, analysts are warning that the e-commerce giant's efforts might be hampered by fierce competition.