Spotify Turns Up The Volume On Pricing, Premium Plans See A Hike
Spotify shares surge as the company hiked U.S. premium plan prices. Subscribers will be informed via email about the changes: individual plans rising to $11.99 from $10.99, duo plans to $16.99 from $14.99, and family plans to $19.99 from $16.99. This move aims to boost profit margins amidst competition from Apple and Amazon, focusing on premium services that drive most of Spotify's revenue.