https://www.theinformation.com/articles/amazon-pushes-advertisers-to-commit-big-to-prime-video
As Amazon gears up to run ads on its Prime Video streaming service early next year, company executives are asking advertisers to commit to spending significant amounts of money on the service in 2024. The requests, which ad executives say are more aggressive than what Netflix asked for when it launched an ad-tier last year, signify Amazon’s confidence in the advertising prospects of Prime Video.
In meetings with one big global ad firm, Amazon executives asked for initial commitments for 2024 of more than $100 million, one ad executive said. In meetings with a smaller ad firm, Amazon asked for more than $50 million in commitments, a second executive said. Both executives said Amazon’s requests were aggressively high. One noted Amazon was asking for what their firm now spends annually on Hulu, the biggest subscription streaming service in terms of ad sales in the U.S
