Lifestyle brand MINISO Group Holding Limited (NYSE:MNSO) has officially opened its first U.K. “Blind Box” store on Shaftesbury Avenue, London.
The shopping store aims to bring the blind box trend to life, expecting to cater to Londoners, tourists, and toy enthusiasts.
MINISO will offer over 50 different blind boxes filled with mystery toys and collectibles.
The blind box collections will feature Sanrio, Disney Pixar, Tokidoki, We Bare Bears, Minions, Winnie the Pooh, and more collections.
The store will also sell a curated edit of MINISO’s popular original products, including plush toys and accessories.
“London is the fashion hub of both Europe and the world. It is our honour to open MINISO’s first ‘Blind Box’ store here,” said Saad Usman, Chief Operating Officer of MINISO UK.
“Blind boxes are perfect products that seamlessly blend pop culture and trendy content.”
In total, MINISO has nearly 5,800 stores around the world, of which more than 20 are located in the U.K., including London, Belfast, Cambridge, Cardiff, Manchester, and more.
Price Action: MNSO shares are trading lower by 3.11% at $24.90 on the last check Tuesday.
