- On June 5, 2023, Snap Inc (NYSE:SNAP) appointed Eric Young as Senior Vice President of Engineering.
- Young, age 46, was previously employed at Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL), serving in various roles, most recently as Vice President of Engineering at Google.
- Before Google, Young served in multiple roles at Amazon.com, Inc (NASDAQ:AMZN).
- He will also lead efforts to improve Snap’s ability to target and measure ads on Snapchat, which was made more difficult by privacy updates on Apple Inc’s (NASDAQ:AAPL) iOS devices.
- Also Read: ChatGPT Fever? Snapchat Tries To Monetize Trend With Customizable AI Chat Bot Launch
- While Snap has consistently expanded its audience for Snapchat, which now has 750 million monthly users, the company has struggled to generate revenue simultaneously, Reuters reports.
- In April, Snap shared plans to simplify how users interact with ads, which it said hurt results for some advertisers in the short term.
- Before the appointment, Snap hired Rob Wilk, former head of advertising at Microsoft Corp (NASDAQ:MSFT), to become president of the Americas region, and another Google executive to lead revenue product.
- Price Action: SNAP shares traded lower by 0.29% at $10.48 premarket on the last check Tuesday.
- Photo via Wikimedia Commons
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