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Why Is Marlboro Maker Philip Morris Stock Shooting Higher Today?

Explore Philip Morris International Inc's Q1 FY24 performance: 9.7% sales surge to $8.793 billion, surpassing analyst predictions. Notably, smoke-free products contributed significantly, comprising 39% of total net revenues. Despite a modest 3.1% growth in cigarette and Heated Tobacco unit shipments, revenue from smoke-free items soared by 21.1% to $3.4 billion.

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