- Needham analyst Laura Martin continues to consider it vital for Netflix, Inc (NASDAQ:NFLX) to launch its ad-driven streaming tier, add Sports and News content, offer bundling with other products, and possibly acquire an extensive film and TV content library.
- She saw every major streaming competitor doing one or more of these things, which puts NFLX at a competitive disadvantage.
- Further, Martin believed streaming had become a linear TV bundle substitute.
- She saw the lowest customer churn achieved by having all content genres, deep libraries, and a free ad-driven tier to attract new customers and upsell them over time.
- Martin saw the value of NFLX’s new ad-driven tier as dependent on measurement.
- Needham will host a virtual Measurement Conference on July 12-14.
- Confirmed speakers that will discuss the “Future of Measurement” and project winners and losers in the connected TV (CTV) and linear TV advertising measurement space include Innovid Corp (NYSE:CTV), Viant Technology Inc (NASDAQ:DSP), comScore, Inc (NASDAQ:SCOR), VIZIO Holding Corp (NYSE:VZIO), LiveRamp Holdings, Inc (NYSE:RAMP).
- Additionally, the IAB (Internet Advertising Bureau), Taboola.com Ltd (NASDAQ:TBLA), Stagwell Inc (NASDAQ:STGW), and Perion Network Ltd (NASDAQ:PERI) will speak about the Future of Measurement in the post-cookies world and discuss economic risks and potential upside value drivers after cookie IDs sunset in 2023.
- Martin reiterated a Hold on Netflix.
- Price Action: NFLX shares traded lower by 0.40% at $185.16 on the last check Wednesday.
- Photo via Wikimedia Commons
Tesla Sending Workers from China to Help on Fremont Expansion
-Bloomberg
https://www.bloomberg.com/news/articles/2022-11-01/tesla-sending-workers-from-china-to-help-on-fremont-expansion?sref=y3YMCJ4e#xj4y7vzkg