From Controversial To Profitable: Why Nestlé, Procter & Gamble, PepsiCo And Other CPG Brands Should Embrace Cannabis
The Consumer Packaged Goods (CPG) Market worldwide is expected to reach $2.3 trillion by 2027. However, CPG companies face multiple challenges such as how to strengthen consumer loyalty in a highly saturated market, differentiate their brands from other brands and attract consumers with volatile behavior.