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Discover Consumers Sentiment & Buyer Behavior With Brightfield Group’s New Cannabis Platform

Software as a service cannabis platform Brightfield Group confirmed Tuesday the launch of its Cannabis Brand Health Platform. This new solution provides an in-depth view of brand health derived from first-party consumer data, allowing cannabis brands across the United States to optimize their brand strategy by tracking how cons

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CA Cultivation Tax Elimination, Meaningfully Eases Pricing Pressures And Likely Drives Consolidation

July 6, 2022: Last week, California’s onerous cultivation tax ($161/lb.) was officially eliminated. While far from solving all the issues for California operators, the tax change meaningfully reduces the break-even threshold for growers and particularly those with the biggest scale in capacity.

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