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Exclusive: Where Is Snoop Dogg’s EZ Reach Lighter? BIC Lights Up America To Find Out In A 4/20 Campaign Featuring Willie Nelson And Martha Stewart

BIC (OTCPK:BICEY), a world leader in stationary, lighters, and shavers, is calling on consumers to help find entertainment superstar Snoop Dogg’s BIC EZ Reach Lighter which was “borrowed” by music icon Willie Nelson in the most recent spot launched by the brand.